T he skin and brain are intrinsically linked by what is known as the gut brain skin axis. They grow from the same embryonic layer in the womb, so when one is off kilter, another will likely follow suit. The skin and the brain have the same embryonic organ. The skin is basically an extension of the brain as they are interconnected by nerves and neuron cells that work to communicate with cells through neuro-transmitting signals.
The concept behind neurocosmetics stems from a combination of the NICE (nervous, immune, cutaneous and endocrine systems) and the TCM (traditional Chinese Medicine) approach. The active ingredients in neurocosmetics are unique
because they target nerve endings of the skin that are sensitive to cold, heat, pain, pressure and pruritus (severe itching).
In time or due to factors such as stress, these communications between skin and brain are damaged. When the receptors lose functionality and the nerve connections are weakened, the communicative capacity is reduced, which causes skin disorders. When the connection between skin and brain fails our skin needs the help of neurocosmetics. This distancing usually occurs after the age of 30, when the skin is more dehydrated, with lack of luminosity and fatigue. Therefore, from this age we need a treatment that goes beyond conventional cosmetics.
Neurocosmetics are non-toxic, bio-active topical products which contain special ingredients designed to work on a neurological level. Traditionally, cosmetics are used to improve the appearance of the skin or protect it, but with the contribution of neurocosmetics cosmetics are not only used to improve the appearance of the skin, but to increase the sense of well-being in general connecting skin and brain.
Applying a cream or serum, let the skin talks to the brain, its texture, its fragrance and its finish on the skin awaken our senses. These generated emotions have a
significant impact on the condition of the skin, in particular on its natural protective function and on its ability to defend itself against external aggressions.Direct product application to the epidermis influences the condition of the skin and its protective function via the nervous system. Distinguished by their positive effect on the well-being and health of the user, the products are designed to alter an individual’s nerves and neuron cells through textures, perfumes, colors, smells, sight and ingredients, known as ‘neuro-cosmetics’.
ZELIAVE
Swiss based luxury skincare brand, ZELIAVE combines science and nature to enhance the healthy appearance of the skin, while reducing fine lines and combating sensitive skin issues. Its Neoprotector ingredient has a protective action on the nerves in the skin, maintaining good neuron-fibroblast communication to fight against aging and established wrinkles. Skin treatments with a global action are even developed, combining actives with neurocosmetic and genetic protective effects. ZELIAVE faces the future betting on innovation. Our latest line of products related to neurocosmetics is the use of a beauty ritual to achieve the long-awaited well-being by connecting skin and brain. Through cuttingedge Technologies of formulation and the most Advanced technical ingredients, surprising and Addictive textures are created to offer you never Encountered experiences and emotions.
Body·Mind·Skin, there is a real need to treat skin and mind together…